Add Schema markup or structured data without plugin
JSON structured data
can be
inserted in the
head as well as the
body of your pages. This is what
Webmaster Trends Analyst
John Mueller explained at the YouTube Channel
#AskGoogleWebmasters, on the September 11th, with the video
"JSON-LD Structured Data: Where to Insert in a Page?".
John was actually asked a similar question, by the user @largow via Twitter . “Is it
possible to insert JSON
structured data at the bottom of the
<body> instead of the <head>? It seems to work fine for many websites...”
The answer was
Yes, you can insert JSON structured data
either in the
body or the
head of your page. John Mueller also explained the three
(3) structured data formats that Google supports.
RDFa, “an HTML5 extension that supports link data through additional attributes added to existing HTML tags on the page,” Mueller described.
Microdata, “an open community HTML specification used to nest structured data within HTML content. Like RDFa, it also uses HTML tag attributes for this.”
JSON-LD, “a JavaScript notation embedded in a script tag in the page
head or in the body. The
markup is
not interleaved with
user-visible text, which makes nested data items easier to express.” Mueller also mentioned that this format can be
injected into you pages via
JavaScript.
All SEOs should care, because
Rich snippet results are a good way to tell Google, what is your page about and also inform your users at their search results page.
Structured data implementation is one good thing to do, so learn how search engines support these formats ,as well as how they process your
structured data, which in the end may increase your visibility.
Here are two links to understand better,
how structured data works for Google → https://goo.gle/2lC3jC0 and
How to add schema markup to wordpress, without plugin.
Tell me your results, was it worth the effort?
Skype, user:
Efthimios